Happening on June 12th, 2025 at Fruition, Plaza Senayan, “Denimed & Charmed” marks a vibrant collaboration that transforms our space into a creative playground for Alto Project. The event highlights the brand’s crafted identity through denim-inspired pieces and charm-focused details that feel personal, tactile, and thoughtfully made.
Throughout the day, guests are invited to explore and interact with the collection in a setting designed to spark curiosity. The installation-style layout allows every product to be seen, touched, and experienced—bringing Alto Project’s craftsmanship to life in a way that goes beyond the typical retail display.
More than just a showcase, Denimed & Charmed is built around community. It’s an open invitation to discover a rising local label, connect with the creators, and leave with a deeper appreciation for the stories behind the craft. A memorable moment that celebrates creativity, collaboration, and culture—all within the Fruition space.
