On Wednesday, February 26th, 2025, Fruition celebrates the launch of the Kusuma Foundation Stick, a product created to address a long-standing gap in the beauty landscape. The brand understands the struggle many Indonesians—especially those with medium to dark skin tones—face when searching for a foundation shade that truly matches their complexion. With this launch, Kusuma brings thoughtful innovation and inclusivity to the forefront.
The Kusuma Foundation Stick is designed not only with a wide shade spectrum, but also with formulas tailored for Indonesia’s humid, tropical climate. Long-lasting wear, lightweight comfort, and skin-friendly ingredients make it a go-to option for those seeking a natural finish that stays fresh throughout the day. This product represents a meaningful step forward for beauty lovers who have often felt overlooked by shade ranges that fail to consider real Indonesian skin tones.
At the launch event, attendees can enjoy a personalized experience through on-site color analysts, who will help determine their undertone and the foundation shade that suits them best. The event also features a fun and interactive swatch party, where guests can test the full range, discover their perfect match, and experience the formula firsthand. With these activities, Kusuma aims to make the journey to finding the right foundation easier, more inclusive, and more enjoyable for everyone.
