Partnering closely with Nike’s team, we elevated the store’s atmosphere with thoughtful visual enhancements designed to highlight the essence of the Air Max Muse.
This in-store physical campaign places the spotlight squarely on the Air Max Muse, ensuring it takes center stage and enriches the overall launch experience for our community
Guests also enjoyed interactive brand moments, including bag-charm beading and customized press-on nail activations, creating a fun, personal, and memorable connection to the Air Max Muse story.
The event was attended by public figures and KOLs who embody the spirit of the Nike Air Max Muse, further amplifying visibility and strengthening the narrative around the release. As the only retailer in Southeast Asia to offer this exclusive drop, FRUITION is proud to bring the Air Max Muse to the region through an immersive and inspiring experience.
