Shaddy unveiled its latest collections on Thursday, July 10th, 2025, at Fruition, Plaza Senayan. The launch introduced Sommer Sangria, a collection that celebrates color, comfort, and confidence—capturing the refreshing energy of a vibrant summer sangria.
The showcase invited guests to experience this spirit firsthand, exploring pieces that blend easy silhouettes with bold, uplifting hues. Each design reflects Shaddy’s signature balance of playfulness and wearability, encouraging effortless expression.
To bring the theme to life, the event featured fun, summer-inspired interactive experiences where the community could immerse themselves in the world of Sommer Sangria—tasting the colors, exploring the collection, and expressing their individuality through creative, hands-on activities.