VEJA strengthened its presence in Jakarta with an intimate gathering at FRUITION on December 5th, bringing its philosophy of sustainability, transparency, and conscious design closer to the local community. The event was designed to build stronger brand awareness within the local market while reaffirming VEJA’s commitment to responsible craftsmanship and conscious living.
Throughout the evening, guests were invited to experience VEJA beyond the product—through storytelling, curated visual elements, and meaningful interactions supported by the presence of KOLs who embody the brand’s values. These touchpoints highlighted VEJA’s approach to blending function, style, and sustainability, while reinforcing that VEJA is exclusively available at FRUITION.
Adding a hands-on dimension to the experience, the event featured a sustainability workshop where guests created card cases and charms using recycled materials. This interactive session encouraged creativity while underscoring VEJA’s dedication to circularity and mindful consumption, turning sustainable practices into something personal, tangible, and memorable.
