Whether on the track or the street, at the club or the gym, the new KNWLS Nike collection embraces and enhances the female athlete’s every move.
“To me, and I think to most women, sportswear is so transitional. I want to go play badminton wearing something practical and comfortable for the sport but also feel attractive and reflective of my style,” says Charlotte Knowles, co-founder, KNWLS. “The idea that you could even wear these pieces to the club after a run, that’s where we were coming from when designing the collection.”
Rounding out the collection is an exclusive expression of the Air Max Muse, an innovative silhouette for women that reflects Nike’s timeless position at the intersection of sport and style, along with KNWLS’ irreverent and feminine design language. Blending ballet flats, vintage football trainers and the KNWLS’ Fang boot, the design reimagines Nike’s futuristic footwear with a bold, club-ready silhouette. A toe shape inspired by KNWLS’ 2020 autumn and winter footwear collection adds a futuristic-archaic edge that pairs with the sculptural Air Max Muse sole for strength and sensuality. Quilting and light spray artwork enhance the silhouette’s texture and highlight its form.
