The exclusive Southeast Asia launch of the Téla x Jordan Flight Court, arriving on July 24th, 2025. More than a product release, this moment marks a celebration of power, community, and creative expression. Rooted in Jordan’s legacy of fearless innovation, the collaboration reimagines what modern lifestyle performance can look and feel like—especially through the lens of today’s women.
Supported by Nika, the event also features an intimate panel session with two trailblazing women: Tiara Budiendra, Founder of Kusuma Kosmetika, and Cynthia Vicario, Founder of Alto Project. These inspiring leaders have carved their own paths, shaping industries while staying true to their values and creative visions. Their presence amplifies the campaign’s spirit—bold, grounded, and forward-thinking.
This launch event shines a spotlight on women achievers from Jakarta and beyond, honoring their impact, authenticity, and growing influence across industries. By elevating their voices, Fruition continues its mission to merge culture, fashion, and purpose, giving space to stories that resonate with today’s generation. The campaign unfolds through community-driven sessions designed not just to inspire, but to spark dialogue and connection.
Through their conversations, Tiara and Cynthia share their personal journeys, challenges, and defining milestones. Their stories reveal the resilience, ambition, and empowerment that have guided them along the way. By spotlighting these narratives, Fruition hopes to inspire more women to embrace their strengths, celebrate their progress, and confidently step into their own version of greatness.